Title :
Discussion of Need Theories´ Applicability across Cultures
Author_Institution :
Sch. of Manage., Chongqing Jiaotong Univ., Chongqing, China
Abstract :
In Recent years, need theories encountered many questions when applied in various cultures. The article discusses the reasons why so many questions arises, the cultural effects on human needs, and the approaches to apply need theories in various cultures.
Keywords :
cultural aspects; cultural effects; human needs; need theories applicability; Companies; Cultural differences; Physiology; Psychology; Refrigerators; Safety; Uncertainty;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998030
