Title :
Analysis of the Relationship between Cross-Cultural Conflict and the Capability of Strategic Positioning in Transnational Enterprises
Author :
Yang, Bo ; Cai, Jianfeng
Author_Institution :
Sch. of Manage., Northwestern Polytech. Univ., Xi´´an, China
Abstract :
This study was designed to investigate the relationship between cross-cultural conflict and the capability of strategic positioning in transnational enterprises. In this paper, a structural equation model and a questionnaire survey were presented to analyze the relationship, and the results showed that the cross-cultural conflict is negatively impacted the capability of strategic positioning, especially the ideological concept conflict and management pattern conflict.
Keywords :
globalisation; international trade; organisational aspects; strategic planning; cross-cultural conflict; management pattern conflict; strategic positioning; structural equation model; transnational enterprises; Cultural differences; Decision making; Global communication; Indexes; International collaboration; Mathematical model; Reliability;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998036
