An Empirical Study of Business Intelligence (BI) Application in E-business Enterprises: Taking YNYY Pharmaceutical Chain Enterprise as Example

Author

Qiongwei, Ye ; Guangxing, Song ; Zhendong, Li

Author_Institution

Bus. Sch., Yunnan Univ. of Finance & Econ., Kunming, China

fYear

2010

fDate

23-24 Oct. 2010

Firstpage

304

Lastpage

309

Abstract

This paper firstly explains the significance of Business Intelligence (BI) application in E-business enterprises in China, and develops the concept models for BI Application in E-business enterprises. And then based on this, it makes a multi-dimension analysis of BI application from the perspectives of time, information value and technology. Finally, it takes the replenishment system of retail stores of YNYY Pharmaceutical Chain Enterprise as an example to make further empirical analysis of BI application.

Keywords

competitive intelligence; electronic commerce; pharmaceutical industry; retail data processing; BI application; YNYY pharmaceutical chain enterprise; business intelligence; e-business enterprise; information technology; information value; multidimension analysis; replenishment information system; retail store; Analytical models; Biological system modeling; Bismuth; Business; Consumer electronics; Marketing and sales; Pharmaceuticals; Business Intelligence; E-Busines; Empiprical Study; Pharmaceutical Chain Enterprise; Replenishment Information System;

fLanguage

English

Publisher

ieee

Conference_Titel

Management of e-Commerce and e-Government (ICMeCG), 2010 Fourth International Conference on

Conference_Location

Chengdu

Print_ISBN

978-1-4244-8507-9

Type

conf

DOI

10.1109/ICMeCG.2010.70

Filename

5628693