The Competency Level Measurement and Analysis of Marketing Personnel in Xi´an Equipment Manufacturing Industry

Author

Hu Lili ; Shen Chen ; Ning Liming

Author_Institution

Econ. & Adm. Dept., Xi´an Univ. of Technol., Xi´an, China

fYear

2011

fDate

12-14 Aug. 2011

Firstpage

1

Lastpage

6

Abstract

Based on the competency test model of Marketing Personnel in Xi´an Equipment Manufacturing Industry, taking the automotive manufacturing industry, distribution and control equipment manufacturing industry, motor manufacturing industry in Xi´an as an example, we use questionnaires measuring competency levels of marketing personnel in Xi´an equipment manufacturing industry in this paper. The results showed that competency levels above the average level, different industries, work experience, education and age, marketing personnel competency level were significantly different.This paper studies Marketing Personnel Competency Test questionnaire , revealing the scale for quality level and its characteristics, build competency benchmark standards of Xi´an equipment manufacturing industry enterprise.

Keywords

automobile industry; human resource management; machinery production industries; marketing; Xi´an equipment manufacturing industry; automotive manufacturing industry; competency level analysis; competency level measurement; marketing personnel competency test; Customer services; Educational institutions; Manufacturing industries; Marketing and sales; Personnel;

fLanguage

English

Publisher

ieee

Conference_Titel

Management and Service Science (MASS), 2011 International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-6579-8

Type

conf

DOI

10.1109/ICMSS.2011.5998116

Filename

5998116