Title :
The Competency Level Measurement and Analysis of Marketing Personnel in Xi´an Equipment Manufacturing Industry
Author :
Hu Lili ; Shen Chen ; Ning Liming
Author_Institution :
Econ. & Adm. Dept., Xi´an Univ. of Technol., Xi´an, China
Abstract :
Based on the competency test model of Marketing Personnel in Xi´an Equipment Manufacturing Industry, taking the automotive manufacturing industry, distribution and control equipment manufacturing industry, motor manufacturing industry in Xi´an as an example, we use questionnaires measuring competency levels of marketing personnel in Xi´an equipment manufacturing industry in this paper. The results showed that competency levels above the average level, different industries, work experience, education and age, marketing personnel competency level were significantly different.This paper studies Marketing Personnel Competency Test questionnaire , revealing the scale for quality level and its characteristics, build competency benchmark standards of Xi´an equipment manufacturing industry enterprise.
Keywords :
automobile industry; human resource management; machinery production industries; marketing; Xi´an equipment manufacturing industry; automotive manufacturing industry; competency level analysis; competency level measurement; marketing personnel competency test; Customer services; Educational institutions; Manufacturing industries; Marketing and sales; Personnel;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998116
