The evolution analysis of the opinion network of Chinese farmers´ adoption of mobile commerce

Many scholars´ studies have shown that mobile commerce has an important role in the promotion of agricultural development, but farmers´ adoption rate of mobile commerce in agriculture is still very low. The opinion dynamic thinks that opinion is the view someone holds or the choice someone makes to something, similar opinion leads to similar behavior, and the interaction between the opinions forms an opinion network. Currently, there is lack of research about the farmer´s adoption of mobile commerce from the perspective of opinion network. Therefore, the study of the opinion network of Chinese farmers to adopt the mobile commerce is very important to improve the farmer´s mobile commerce adoption rate. This article builds the opinion network of Chinese farmers to adopt the mobile commerce through the investigation of the Chinese farmer´s opinion, and analysis the evolution of this opinion network, to provide advices to the development of mobile commerce in rural areas of China.