A study of information and aiding interface design in B2C web sites

In this study we evaluate the information and interface design of the shopping Website, in order to better understand how to provide service suited to the customer. The Internet consumer behavior model forms the structural basis of the examination. An evaluation form was designed based on this model and used to examine 351 domestic and foreign shopping Websites, for information and interface design. Comparisons were made between Websites related to the aspects of product category, behavioral step, and domestic/foreign Websites. The results can serve as useful reference for Website owners and designers to provide consumers with more convenient and barrier-free shopping environments.