Title :
Product Decision in a Flexible Production System: Pure Standard Product or Mixed Mass Customization
Author_Institution :
Antai Coll. of Econ. & Manage., Shanghai Jiao Tong Univ., Shanghai, China
Abstract :
This research examines the effectiveness of mass customization strategies in a production system with unlimited flexible production capacity. The manufacturing firm produces standard products in a flexible factory where mass customization is technologically feasible. We explore whether the manufacturing firm should adopt mass customization. We find that the mixed mass customization strategy dominates the pure standard product strategy when the setup cost for mass customization is negligible in the production system. We identify the parameters that would impact superiority of each product strategy.
Keywords :
flexible manufacturing systems; mass production; product customisation; product design; standards; flexible production capacity; flexible production system; manufacturing firm; mass customization strategies; mixed mass customization; product decision; pure standard product; Mass customization; Production facilities; Production systems; Sensitivity;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998252
