Title :
A Study on the Effects of Demand Uncertainty Based on Stackelberg Game in Supply Chain
Author :
Yu, Z.D. ; Li, H.Y.
Author_Institution :
Sch. of Manage., Fudan Univ., Shanghai, China
Abstract :
Demand uncertainty is the main problem of supply chain. It will do harm to enterprises of supply chain. Effect of uncertainty in a two-echelon supply chain system with one supplier and one retailer is discussed in this paper. The equilibrium of game indicates the bad effect, and leads to bullwhip effect, but when the condition changed, it will bring about some benefit. So it is necessary to analyze idiographic condition and appraise the effect of uncertainty when making decision in supply chain.
Keywords :
game theory; supply and demand; supply chain management; supply chains; Stackelberg game; bullwhip effect; demand uncertainty; idiographic condition; one retailer; one supplier; two-echelon supply chain system; Game theory; Games; Marketing and sales; Mathematical model; Supply chains; Uncertainty;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998288
