DocumentCode
2965326
Title
Cooperation between the Manufacturer and the Retailer in Dual-Channel Based on Free Riding Behavior
Author
Wang, GanFu ; Ma, ChangSong
Author_Institution
Logistics Inst., Southwestern Univ. of Finance & Econ., Mianyang, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
3
Abstract
With the rapid development of e-commerce and the adoption of dual channels, conflict and governance for dual channel is the focused problem. In this paper, we use a game theory approach to investigate this issue; and we explore the manufacturer and the retailer integrate the delivery channel to coordinate channel conflict to realize win-win. We examine how the market share and the relative intensity of the price competition to impact cooperation and implement mechanisms.
Keywords
decision making; electronic commerce; game theory; goods distribution; inventory management; retailing; decentralized decision making; delivery channel; dual-channel; e-commerce; free riding behavior; game theory; inventory management; manufacturers; price competition; retailers; Decision making; Economics; Inventory management; Marketing and sales; Pricing; Supply chains;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5998289
Filename
5998289
Link To Document