Title :
Prominent network position: Value creation and value protection
Author :
Zhan, Y. ; Wu, X.B. ; Hong, R.Y.
Author_Institution :
Sch. of Manage., Zhejiang Univ., Hangzhou, China
Abstract :
The challenge of interfirm network management has prompted firms to design a dedicated alliances network with desirable properties in order to deliver maximum value. By using a longitudinal case study, this paper shows strategic action that a firm may take to construct and motivate a prominent network position through alliance with multiple well-endowed partners. More specifically, it discusses networking strategies regarding network membership, tie modality and network structure in terms of value creation and value protection.
Keywords :
organisational aspects; strategic planning; value engineering; dedicated alliances network; interfirm network management; network membership; network structure; networking strategy; prominent network position; tie modality; value creation; value protection; Collaboration; Collaborative tools; Finance; Financial management; Portfolios; Surge protection; Technological innovation; alliance networks; network strategy, value creation; prominent network position; value protection;
Conference_Titel :
Industrial Engineering and Engineering Management, 2009. IEEM 2009. IEEE International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4244-4869-2
Electronic_ISBN :
978-1-4244-4870-8
DOI :
10.1109/IEEM.2009.5372987
