Title :
New tactics for sharing demand-related information to implement individual demand forecasting
Author :
Tang, Zhongjun ; Xiao, Jing
Author_Institution :
Sch. of Bus., Central South Univ., Changsha, China
Abstract :
Individual demand forecasting is one strategy to address customization-responsiveness squeeze. One essential condition to implement individual demand forecasting is to share demand-related information. After analyzing the necessity of sharing demand-related information under customization-responsiveness squeeze and establishing a model for demand generation process, three new tactics for demand-related information sharing are proposed, including their ideas, benefits and their applicable domain, because existing tactics are not applicable to address the customization-responsiveness squeeze. Comparisons among new tactics and existing tactics are made. The new tactics can be illustrated by examining experiences of Dell Computer.
Keywords :
demand forecasting; supply chain management; customization-responsiveness squeeze; demand generation process; demand-related information; individual demand forecasting; information sharing; supply chain management; Collaboration; Demand forecasting; Economic forecasting; Information analysis; International trade; Manufacturing processes; Marketing and sales; Production; Supply chain management; Uncertainty; Supply chain management; customization-responsiveness squeeze; individual demand forecasting; information sharing;
Conference_Titel :
Industrial Engineering and Engineering Management, 2009. IEEM 2009. IEEE International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4244-4869-2
Electronic_ISBN :
978-1-4244-4870-8
DOI :
10.1109/IEEM.2009.5373066
