• DocumentCode
    2967842
  • Title

    Managing Publicity Campaigns with Semantic Technologies

  • Author

    Ang, Wee-Tiong ; Kanagasabai, Rajaraman ; Seeto, Wei-Peng ; Tan, Francis ; Tang, Weng-Fei

  • Author_Institution
    Inst. for Infocomm Res., Singapore, Singapore
  • fYear
    2010
  • fDate
    22-24 Sept. 2010
  • Firstpage
    440
  • Lastpage
    441
  • Abstract
    Tracking accurate readership, impact and timely delivery of the news is an important problem faced by Publicity Campaign managers. We present a solution for publicity campaign management and tracking with an integrated semantic infrastructure, called Knowle. Through detailed a walkthrough, we show how the system can be used for campaign management in a real-world scenario through a case study on “A*STAR Publicity Campaign Management”.
  • Keywords
    semantic networks; Knowle; integrated semantic infrastructure; publicity campaign management; Biomedical engineering; Nanotechnology; Ontologies; Presses; Public relations; Semantics; Text mining; Campaign management; Ontologies; Reasoning; Semantic Technologies; Text Mining;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Semantic Computing (ICSC), 2010 IEEE Fourth International Conference on
  • Conference_Location
    Pittsburgh, PA
  • Print_ISBN
    978-1-4244-7912-2
  • Electronic_ISBN
    978-0-7695-4154-9
  • Type

    conf

  • DOI
    10.1109/ICSC.2010.76
  • Filename
    5629080
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2967842