SEAM: A Sound-Embedded Advertisement Model for Online Digital Music Distribution

The new face of the music industry worldwide requires new strategies and different business models. One of the revolutionary business models for online music distribution via Internet is the advertisement model (ad-based model). The model proposed in this study originated from the advertisement model and is based on the distribution of free music with embedded sound advertisement spots of several sponsors. The alternative revenue from advertising could bring in profits to the music industry. A financial analysis and theoretical "simulation" of the proposed model with realistic numbers proves that it could be successfully implemented under certain circumstances