• DocumentCode
    2970912
  • Title

    Research on Outsourcing Decision Model and Modes of Television Media Asset Management

  • Author

    Yan, Wei ; Xie, Shuo ; Liang, Zhengli

  • Author_Institution
    Media Manage. Sch., Commun. Univ. of China, Beijing, China
  • fYear
    2011
  • fDate
    12-14 Aug. 2011
  • Firstpage
    1
  • Lastpage
    5
  • Abstract
    This paper analyzes the drivers of television media asset management outsourcing in China, establishes a decision model for outsourcing in television media asset management from three dimensions - strategic position, heterogeneous resource and media capability, and constructs four outsourcing modes, which are learning-oriented mode, cooperation-oriented mode, entrustment-oriented mode, and transfer-oriented mode.
  • Keywords
    outsourcing; television; cooperation-oriented mode; entrustment-oriented mode; heterogeneous resource; learning-oriented mode; media capability; outsourcing decision model; strategic position; television media asset management; transfer-oriented mode; Asset management; Decision making; Economics; Media; Outsourcing; TV;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2011 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-6579-8
  • Type

    conf

  • DOI
    10.1109/ICMSS.2011.5998580
  • Filename
    5998580
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2970912