Study on Strategic Management of Universities Based on Competitive Intelligence

The models of strategic process and competitive intelligence process of universities are firstly analyzed. Based on this, the paper gives a discussion on how to conduct strategic management for universities combined with the changing environment the universities are facing with as well as its own characteristics and the actual condition. The interaction between the competitive intelligence and the strategic management is discussed during the implementation, and the supporting role of the competitive intelligence in the process of universities´ strategic management is also probed. The strategic management mode is constructed based on the competitive intelligence in order to serve as a guide for the better and faster development of the universities.