The Study on 7Ps Marketing Strategy of Open-End Fund

As a very important popular public trust and investment tool, Open-end Fund offers a credible choice of investment to investor. With the development of Open-end Fund, the marketing level is enhanced greatly. But, with increasing competition and the existence of purchase and redemption mechanism, fund management companies are facing a lot of marketing pressures. The traditional 4Ps of marketing strategy cannot meet the needs of the development of open-end fund any more, and to establish a new combination of marketing strategy has become necessary.