DocumentCode
2972659
Title
Notice of Retraction
“Stating the obvious”: An analysis study towards women stereotype in magazine advertisement
Author
Murad, K. ; Saahar, S.
Author_Institution
Fac. of Commun. & Media Studies, Univ. Teknol. MARA, Shah Alam, Malaysia
fYear
2012
fDate
24-27 June 2012
Firstpage
205
Lastpage
210
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Advertising is a dynamic communication branch of marketing that stimulate consumers to purchase products or services. Advertisers should be smart in implementing the advertising medium, which is competent such as the television commercial advertisement, magazine or newspaper advertisement or external advertisement. Hence, the flow of the message as well as the information is correctly delivered to the intended group. The power of gender portrayal in advertisements is main factor, which influenced the consumer´s purchasing power. Women and men were manipulated through different form of persuasion and appeal. This paper will analyse the content of magazine advertisements against the gender portrayal and women stereotypes. Women were made the selling point for the products and services with the maximum of manipulation of the physical form and beauty that was seen could deceive the consumer´s buying power. The focus of the research is to analyse the aspects of gender role and stereotype, advertising appeal and persuasion as well as the creative strategy in relayi- g the issues and messages effectively to the consumers of the products and services of the magazine advertisements.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Advertising is a dynamic communication branch of marketing that stimulate consumers to purchase products or services. Advertisers should be smart in implementing the advertising medium, which is competent such as the television commercial advertisement, magazine or newspaper advertisement or external advertisement. Hence, the flow of the message as well as the information is correctly delivered to the intended group. The power of gender portrayal in advertisements is main factor, which influenced the consumer´s purchasing power. Women and men were manipulated through different form of persuasion and appeal. This paper will analyse the content of magazine advertisements against the gender portrayal and women stereotypes. Women were made the selling point for the products and services with the maximum of manipulation of the physical form and beauty that was seen could deceive the consumer´s buying power. The focus of the research is to analyse the aspects of gender role and stereotype, advertising appeal and persuasion as well as the creative strategy in relayi- g the issues and messages effectively to the consumers of the products and services of the magazine advertisements.
Keywords
advertising; consumer behaviour; consumer products; gender issues; promotion (marketing); purchasing; advertising appeal; advertising medium; consumer products; consumer purchasing power; consumer services; creative strategy; external advertisement; gender portrayal; gender role aspects; magazine advertisement; marketing dynamic communication branch; newspaper advertisement; stereotype aspects; television commercial advertisement; women stereotype; Advertising; Engineering profession; Ethics; Media; Object recognition; TV; Advertising; Gender portrayal; Magazine advertisement; Women stereotype;
fLanguage
English
Publisher
ieee
Conference_Titel
Humanities, Science and Engineering Research (SHUSER), 2012 IEEE Symposium on
Conference_Location
Kuala Lumpur
Print_ISBN
978-1-4673-1311-7
Type
conf
DOI
10.1109/SHUSER.2012.6268853
Filename
6268853
Link To Document