Title :
Modifying IPA with Fuzzy DEMATEL
Author :
Lee, Yu-Cheng ; Li, Mei Lan ; Chen, Ching Yi ; Huang, Ting-Ho
Author_Institution :
Grad. Inst. of Technol. Manage., Chung-Hua Univ., Hsinchu, Taiwan
Abstract :
This study employs Regression analysis to establish the implicit importance of quality attributes and the overall satisfaction, and adopt the fuzzy DEMATEL, which consider the fuzziness of human thinking, to calculate the causal relationship and the influential degree among each quality attribute, and then proposes a new methodology of decision analysis, which modifies the traditional IPA model and obtains the accurate importance and the improvement the quality attributes, in order to make the improvement of quality attributes and resource allocation more relationable.
Keywords :
cause-effect analysis; fuzzy neural nets; regression analysis; resource allocation; IPA; causal relationship; fuzzy DEMATEL; human thinking; importance-performance analysis; quality attributes; regression analysis; resource allocation; Analytical models; Computational modeling; Decision making; Equations; Mathematical model; Pragmatics; Regression analysis;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998721