An Analysis of Inbound Tourist Market Structure in Liaoning Province Based on SSM Method

Shift - share method (SSM) is an important method in the analysis of economic structure of a region or city, and also a scientific method in the assessment of tourism market .The change of the tourism market structure has a great influence on the sustainable development of the tourist destination. This article used the SSM method to analyze the tourism market, on the base of the inbound tourist of Liaoning province, 2002-2008, and draw to the conclusion that, in the inbound tourism market of Liaoning province, the market share of America, Singapore, Hong Kong, Thailand, Indonesia, Canada is stable, the market share of Macao, France, Russia, German, England and Italy is ascended, and the market share of Japan, Korea and Taiwan is descended. According to these problems, the author put forward the measure to expand the overseas tourism market.