• DocumentCode
    2974321
  • Title

    Customer-Service Provider Relationships in Chinese Context: A Qualitative Study

  • Author

    Qiao, Shi

  • Author_Institution
    Dept. of Marketing, Tianjin Univ. of Finance & Econ., Tianjin, China
  • fYear
    2011
  • fDate
    12-14 Aug. 2011
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    This study explores the customer-service provider relationship from the customer´s point of view in Chinese context. The results from qualitative study indicate that close relationships or commercial friendships exist and develop between customers and service providers, and 18 components of these interpersonal relationships are also been identified.
  • Keywords
    customer services; marketing; Chinese context; customer-service provider relationship; interpersonal relationship; relationship marketing; Channel coding; Companies; Context; Economics; Finance; Interviews;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2011 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-6579-8
  • Type

    conf

  • DOI
    10.1109/ICMSS.2011.5998741
  • Filename
    5998741
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2974321