Tourism Supply Chain Coordination by Tourism Websites

Tourism supply chain (TSC) is an emerging research area extended by the theory and methodology of supply chain management in the context of tourism service. TSC coordination sheds light on the optimal performance of the tourism participants and the harmonious development of tourism. Tourism websites are of great importance in tourism with the development of Web. The study reviews the literature on the coordination of tourism supply chain, identifies the magnitude of tourism websites in TSC coordination, and proposes the coordination mechanism involving information sharing, contracting and pricing with a qualitative framework.