• DocumentCode
    2975583
  • Title

    Customer Segmentation and Evaluation Based on RFM, Cross-Selling and Customer Loyalty

  • Author

    Liu, Chaohua

  • Author_Institution
    Sch. of Bus. Adm., Jiangsu Univ. Zhenjiang, Zhenjiang, China
  • fYear
    2011
  • fDate
    12-14 Aug. 2011
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    In this paper, we investigate the scope of customer value and bring forward special definition of customer value. Also, we analyze customer value according to current value, potential value and customer loyalty. And we propose a model to classify customers into sixteen categories based on Self-Organization Map.
  • Keywords
    customer relationship management; cross-selling; customer classification; customer evaluation; customer loyalty; customer segmentation; customer value analysis; self-organization map; Analytical models; Charge measurement; Current measurement; Expert systems; Frequency measurement; Mathematical model; Time measurement;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2011 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-6579-8
  • Type

    conf

  • DOI
    10.1109/ICMSS.2011.5998805
  • Filename
    5998805
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2975583