Title :
In Search of Nonprofit Organizations in China: The Problem of Creation of Income
Author :
Ning Dehuang ; Liang Wuchao
Author_Institution :
Fac. of Manage. & Econ., Kunming Univ. of Sci. & Technol., Kunming, China
Abstract :
With the increased number and expanded scale of Non-profit organization (NPO), the separate support from government will not be able to meet the need for NPO´s development, commercial marketing concept also applies to NPOs. This article is going to research and exploration the creation of income of NPOs based on marketing operation of NPOs.
Keywords :
marketing; microeconomics; nonprofit organisations; China; NPO development; commercial marketing concept; income creation; marketing operation; nonprofit organizations; Economics; Government; Materials; Personnel; Presses;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998810
