DocumentCode
2975820
Title
A Proposed Framework of eWOM and eTrust in Online Hotel Booking: The Influence of an e-Intermediary
Author
Li, Jianyao ; Liu, Fang
Author_Institution
Sun Yat-sen Bus. Sch., Sun Yat-sen Univ., Guangzhou, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
Internet has become deeply rooted in our daily life and is affecting the way people behave and the way they impact their communities. Hotel industry worldwide is among the first industries that adopt the new technology quickly and make online hotel room booking available. Evidences however show that consumers are still reluctant to use online transaction due to various factors. This study will first analyses factors that may influence travelers´ online hotel booking intention and then proposes a research framework for further study.
Keywords
Internet; hotel industry; reservation computer systems; security of data; transaction processing; Internet; e-intermediary; eTrust framework; eWOM framework; hotel industry; online hotel room booking; online transaction; Communities; Companies; Consumer electronics; Industries; Internet; Receivers;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5998817
Filename
5998817
Link To Document