Title :
Study on IT outsourcing relationship character and Hopfield neural network based evaluation
Author :
Zhang, Shouhe ; Huang, Wenjie
Author_Institution :
Coll. of Ind. & Bus. Manage., North China Electr. Power Univ., Beijing, China
Abstract :
IT outsourcing is making relationship marketing more special for vendors as partnership has turned up to be a trend, which is becoming the core activity. Based on typical analysis of its risk and business character, the management elements and partnership quality are discussed. Then the index system is put forward and the model is founded for evaluation. The Hopfield neural network system (HNNS) technique is introduced with analytic hierarchy process (AHP) as a creative method for vendors to master the quality and make decisions. The model is characterized by being practically effective and functionally modular. On discussing the merits and deficiencies, the future study and its value for enterprise strategy are indicated.
Keywords :
Hopfield neural nets; decision making; marketing; outsourcing; risk analysis; statistical analysis; Hopfield neural network system technique; IT outsourcing relationship character; analytic hierarchy process; business character; decision making; enterprise strategy; evaluation index system; management elements; partnership quality; relationship marketing; risk analysis; Contracts; Costs; Educational institutions; Energy management; Hopfield neural networks; Industrial relations; Marketing management; Outsourcing; Stability; Uncertainty; Evaluation; Hopfield neural network system; IT outsourcing; Relationship marketing;
Conference_Titel :
Industrial Engineering and Engineering Management, 2009. IEEM 2009. IEEE International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4244-4869-2
Electronic_ISBN :
978-1-4244-4870-8
DOI :
10.1109/IEEM.2009.5373540
