Title :
A new framework for designing business models in digital ecosystem
Author :
Kim, Youngwook ; Lee, Youngho ; Kong, Gyoungsoo ; Yun, Hyunjung ; Chang, Sukgwon
Author_Institution :
Div. of Inf. Manage. Eng., Korea Univ., Seoul
Abstract :
In this paper, we develop a new framework for designing business models that facilitate to explore new business opportunities in digital ecosystem. We analyze the key growth drivers of healthy digital ecosystem. The key drivers lead us to develop a new framework of the business model: offering focus and customer focus. We implement the proposed business model framework for identifying the growth opportunities in portal, telematics, and mobile finance industry. We also present a hierarchical business model framework for identifying new digital convergence areas.
Keywords :
business data processing; business model; digital ecosystem; hierarchical model; industry convergence; Business; Communications technology; Ecosystems; Environmental economics; Europe; Finance; Industrial economics; Information management; Portals; Telematics; business model; customer focus; digital ecosystem; hierarchical model; industry convergence; offering focus;
Conference_Titel :
Digital Ecosystems and Technologies, 2008. DEST 2008. 2nd IEEE International Conference on
Conference_Location :
Phitsanulok
Print_ISBN :
978-1-4244-1489-5
Electronic_ISBN :
978-1-4244-1490-1
DOI :
10.1109/DEST.2008.4635181