Title :
Study on Service Mining-Oriented Automobile Customer Behavior Analysis Model
Author_Institution :
Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
Abstract :
For automobile companies, how to satisfy customers´ demand is crucial in gaining survival and development in fierce competition. This paper starts with automobile customer behavior research, studies on the impacts of customer behavior on automobile, sets up inventory management index system based on customer behavior which is tested by empirical analysis.
Keywords :
automobiles; consumer behaviour; customer satisfaction; automobile companies; automobile customer behavior analysis model; customer demand; customer satisfaction; empirical analysis; inventory management index system; service mining; Automobiles; Equations; Fitting; Humans; Indexes; Mathematical model; Psychology;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998859
