DocumentCode
2976923
Title
Evaluation for E-Service Quality of Taobao Mall Based on Fuzzy Comprehensive Evaluation
Author
Min Cai ; Xindan Cui
Author_Institution
Hangzhou Dianzi Univ., Hangzhou, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
Service has become a key to the success of a company , so does in the online-shopping , in order to improve the e-service quality and gain more economic benefits of Taobao Mall , Fuzzy comprehensive evaluation method is used to evaluate , Firstly calculate the weighted value through AHP , then use Fuzzy method analyze the example , eventually the reliability of the evaluation system is proved through examples.
Keywords
Internet; customer services; decision making; fuzzy set theory; microeconomics; quality management; retail data processing; AHP; Taobao mall; e-service quality; economic benefits; evaluation system reliability; fuzzy comprehensive evaluation; online shopping; weighted value; Companies; Layout; Navigation; Reliability; Security; Usability;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5998877
Filename
5998877
Link To Document