DocumentCode
2977166
Title
The Analysis of Industrial Upgrade Path of Sporting Goods Industry in China
Author
Xu, Maowei ; Peng Wei
Author_Institution
Sports Econ. & Manage. Sch., Wuhan Inst. of Phys. Educ., Wuhan, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
However accompany with the oneself development and the variety of the exterior environment, the sporting goods industry is in difficulty. According to these difficulties, this paper combines the current situation of sporting goods industry and its position in the global chain, will discuss the possibility of complete industrial upgrading of the China Sporting Goods Industry from the structure promotion of global value chain and the construction of domestic value chain.
Keywords
promotion (marketing); sport; China; domestic value chain; global value chain; industrial upgrade path; sporting goods industry; structure promotion; Companies; Economics; Footwear; Industries; Production; Technological innovation;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5998889
Filename
5998889
Link To Document