Title :
The Analysis of Industrial Upgrade Path of Sporting Goods Industry in China
Author :
Xu, Maowei ; Peng Wei
Author_Institution :
Sports Econ. & Manage. Sch., Wuhan Inst. of Phys. Educ., Wuhan, China
Abstract :
However accompany with the oneself development and the variety of the exterior environment, the sporting goods industry is in difficulty. According to these difficulties, this paper combines the current situation of sporting goods industry and its position in the global chain, will discuss the possibility of complete industrial upgrading of the China Sporting Goods Industry from the structure promotion of global value chain and the construction of domestic value chain.
Keywords :
promotion (marketing); sport; China; domestic value chain; global value chain; industrial upgrade path; sporting goods industry; structure promotion; Companies; Economics; Footwear; Industries; Production; Technological innovation;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998889
