DocumentCode
2977710
Title
Customer Knowledge Management of Mass Customization Enterprises Based Value Chain
Author
Du, Jun ; Song, Rong ; Jiao, Yuan-Yuan
Author_Institution
Sch. of Manage., Tianjin Univ., Tianjin, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
Mass customization has become the main mode of production and management in the 21st century. Customer knowledge becomes important strategic resources of enterprises, it is an urgent problem for academia and business community that deeply studying of customer knowledge of mass customization enterprises and effective manage. Revealing the characteristics of customer knowledge of MC enterprise through analyzing customer knowledge of MC enterprise, studying the management process and forms of customer knowledge in main links of mass customization value chain, and establishing customer knowledge management process model of MC enterprise based on value chain.
Keywords
customer profiles; knowledge management; mass production; product customisation; MC enterprise; customer knowledge management process model; mass customization enterprises; strategic resources; value chain; Knowledge engineering; Knowledge management; Mass customization; Supply chains; Technological innovation;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5998922
Filename
5998922
Link To Document