DocumentCode :
2978474
Title :
An E-Commerce Personalized Recommendation System Based on Customer Feedback
Author :
Zhang, Hongxia ; Yang, Yuan
Author_Institution :
Econ. & Manage. Sch., Anhui Univ. of Sci. & Technol., Huainan, China
fYear :
2011
fDate :
12-14 Aug. 2011
Firstpage :
1
Lastpage :
3
Abstract :
With the rapid growth of E-commerce, how to provide accurate and valuable information for customers is the main problem that the personalized recommendation system needs to solve. To this end, the paper develops a personalized recommendation system model based on customer feedback and focuses on the recommendation algorithm. The system can dynamically adjust the results based on the customer feedback information. And then ,it improves the accuracy of personalized recommendation and the customer satisfaction.
Keywords :
customer satisfaction; electronic commerce; recommender systems; Hongxia; customer feedback; customer satisfaction; e-commerce; personalized recommendation system; recommendation algorithm; Algorithm design and analysis; Collaboration; Data mining; Databases; Engines; Heuristic algorithms; Web servers;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
Type :
conf
DOI :
10.1109/ICMSS.2011.5998970
Filename :
5998970
Link To Document :
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