DocumentCode :
2978521
Title :
A Review and Prospects of Initial Trust in E-Commerce
Author :
Wang, Binhui ; Guo, Xuan ; Niu, Huijing ; Li, Haoyang
Author_Institution :
Nankai Univ., Tianjin, China
fYear :
2011
fDate :
12-14 Aug. 2011
Firstpage :
1
Lastpage :
4
Abstract :
Trust issues have drawn widespread attention in e- commerce research. Traditional trust theories believe that the level of trust develops over time; and trusts in the initial interactions are normally low in level. However, a certain empirical studies show that by certain means can e-retailers higher the level of initial trust. This paper first reviews the concept and formation mechanisms of initial trust as well as various factors influencing it, and then analyzes the status of research on initial trust and proposes some suggestions on its future development.
Keywords :
electronic commerce; security of data; e-commerce; e-retailers; trust issues; Companies; Information systems; Internet; Privacy; Seals; Security;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
Type :
conf
DOI :
10.1109/ICMSS.2011.5998974
Filename :
5998974
Link To Document :
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