DocumentCode
2978940
Title
A Study of Online Purchase Intention: Based on the Perspective of Customer Trust
Author
Gao, Fang
Author_Institution
Sch. of Bus., Jianghan Univ., Wuhan, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
This paper takes on online shopping environment into account, combs the relationship between customer trust and customer purchase intention based on existing literature, and discusses how to enhance customer purchase intention through the increase of customer trust.
Keywords
consumer behaviour; electronic commerce; purchasing; customer purchase intention; customer trust; online purchase intention; online shopping; Companies; Economics; Educational institutions; Internet; Psychology; Security;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5999000
Filename
5999000
Link To Document