Title :
Search Engine Optimization of E-Commerce Websites
Author_Institution :
Huaihai Inst. of Technol., Lianyungang, China
Abstract :
Search engine optimization, called SEO for short, is important to Websites, which will improve the rank for search engines and get more page views. This paper puts forward its principle, basic strategy and emphasizes the special aspects of e-commerce website optimization, such as dynamic web pages, redirect web pages and similar or repeated pages, then gives some tactics, such as making dynamic pages static, reducing redirect pages and revising similar pages.
Keywords :
Web sites; electronic commerce; search engines; Web sites; dynamic web pages; e-commerce; redirect web pages; search engine optimization; Business; Consumer electronics; Internet; Optimization; Search engines; Security; Web pages;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5999008