The Research of Personalization E-Commerce Model Based on Data Mining

With the development of supply chain and logistic, the commodity classification and amount provided by E-commerce system rise increasingly. The traditional web-centered searching commerce model has become the bottleneck hindering value-adding of e-commerce enterprises, while personalized e-commerce system is one effective way to solve this problem. Incorporating the demand for personalized e-commerce system and data mining technology, this paper explores personalized e-commerce model based on data mining. The practice proves that this model can realize one-to -one service for the customer provided by e-commerce system, shorten the shopping time of customers, maximize the attractions for customers and increase the loyalty of clients.