• DocumentCode
    2980027
  • Title

    Business Model Research of Chinese Groupon Development

  • Author

    Zuo Peng ; Wu Yin

  • Author_Institution
    Manage. Sch., Shanghai Inst. of Foreign Trade, Shanghai, China
  • fYear
    2011
  • fDate
    12-14 Aug. 2011
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    This thesis analyzes groupons which are springing up in China and their growing trend according to the Chinese groupon market research report. Through the contrast of corresponding domestic and foreign situation, The article will find a new business model adapting to China´s domestic market. Finally, a development strategy of groupon will be put forward.
  • Keywords
    electronic commerce; marketing; social networking (online); China domestic market; Chinese groupon development; Chinese groupon market research report; business model research; groupon development strategy; Adaptation models; Analytical models; Business; Economics; Industries; Internet; Technological innovation;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2011 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-6579-8
  • Type

    conf

  • DOI
    10.1109/ICMSS.2011.5999063
  • Filename
    5999063
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2980027