Title :
The research on the behavior loyalty model of 3G subscriber based on data mining
Author :
Haolin, Di ; Liuyan, Jiao
Author_Institution :
Coll. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
In this paper, the author subdivides the evaluation factors of subscriber´s behavior loyalty under the guidance of the precise marketing, puts forward subscriber´s behavior of 3G loyalty model, and according to the correlation analysis about all of data of 3G subscriber from a regional operator in 2010 August with SAS software, features of behavior loyalty in deep subscriber . It is a foundation to make a reasonable marketing strategy.
Keywords :
3G mobile communication; consumer behaviour; correlation methods; data mining; marketing data processing; 3G loyalty model; 3G subscriber data; SAS software; behavior loyalty model; correlation analysis; data mining; evaluation factors; marketing strategy; regional operator; Business; Synthetic aperture sonar; Telecommunications; behavior loyalty; correlation analysis; data mining;
Conference_Titel :
Software Engineering and Service Science (ICSESS), 2012 IEEE 3rd International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4673-2007-8
DOI :
10.1109/ICSESS.2012.6269453
