Title :
Audience Distribution, Logistics and the Information Dissemination Boundary: Newspaper Valid Issuance as an Example
Author_Institution :
Postdoctoral Workstation Shenzhen Press Group, Shenzhen, China
Abstract :
Taking newspaper Valid Issuance as an example, A theoretical model, Regarding the spatial distribution of the audience and Logistics, with "cost - benefit" decision for the constraints, has been built to analysis the information dissemination Boundary. The boundary is exactly existed. Newspapers Valid Issuance boundary can be determined in accordance with its goal of positioning.
Keywords :
cost-benefit analysis; logistics; publishing; audience distribution; cost-benefit decision; information dissemination boundary; logistics; newspaper valid issuance; spatial distribution; Advertising; Analytical models; Economics; Interviews; Logistics; Presses;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5999094
