DocumentCode
2982356
Title
The Implementation and Application of Mobile Online Games in China: A Marketing Perspective
Author
Bao, Xin-ren ; Sun, Ming-gui ; Ding, Li-ying
Author_Institution
Sch. of Manage., Dong Hua Univ., Shanghai, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
With the implementation of 3G technology and the popularity of high performance mobile phones, mobile online games have a great potential to develop in China. This paper focuses on the implementation and application of mobile online games in China from a marketing perspective. It first analyses the characteristics and the status quo of mobile games in China. And through the first hand survey and the data, this paper points out five barriers to the development of mobile games in China. Accordingly it puts forth five solutions to address the problems, which can serve as references for mobile game operators and researchers concerned.
Keywords
computer games; marketing; mobile computing; 3G technology; China; marketing perspective; mobile online games; Games; Industries; Java; Land mobile radio; Mobile computing; Mobile handsets;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5999177
Filename
5999177
Link To Document