• DocumentCode
    2982378
  • Title

    Marketing Tactics for WAP-Based E-Commerce

  • Author

    Yang Ruiying ; Yuan Guohua

  • Author_Institution
    Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
  • fYear
    2011
  • fDate
    12-14 Aug. 2011
  • Firstpage
    1
  • Lastpage
    3
  • Abstract
    Abstract-With the rapid development of wireless communication technology and Internet technology, mobile communication has been becoming an increasingly important medium for e-commerce. Based on literature review, this paper discusses the advantages and disadvantages of WAP-based e-commerce, and finally proposes marketing tactics for the handset media, and operator of WAP-based e-commerce.
  • Keywords
    Internet; electronic commerce; marketing; protocols; Internet technology; WAP-based e-commerce; marketing tactics; mobile communication; wireless communication technology; Business; Electronic commerce; Internet; Media; Mobile communication; Mobile handsets; Wireless communication;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2011 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-6579-8
  • Type

    conf

  • DOI
    10.1109/ICMSS.2011.5999178
  • Filename
    5999178
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2982378