Title :
A Novel Approach for Performance Assessment in Mobile Commerce
Author_Institution :
Sch. of Inf. Technol., Jiangxi Univ. of Finance & Econ., Nanchang, China
Abstract :
This study applies an evidential reasoning (ER) approach for risk evaluation in Mobile Commerce (MC) development. The evidential reasoning (ER) methodology is used to model the uncertainties inherent in MC risk evaluation and to aggregate the assessments of MC risk elements and components. At last, an example is solved to illustrate the effectiveness and feasibility of the suggested model. The empirical study has demonstrated how the approach can be used for the risk evaluation in MC development.
Keywords :
case-based reasoning; commerce; mobile communication; risk management; evidential reasoning; mobile commerce development; performance assessment; risk evaluation; Aggregates; Cognition; Companies; Erbium; Mobile communication; Uncertainty;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5999179
