DocumentCode
2982803
Title
The Research of Web Mining in E-Commerce
Author
Zhang Haiyang
Author_Institution
Globe Sci. & Eng. Coll., Suzhou Univ., Suzhou, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
The World Wide Web is a huge, information center for a variety of applications. Web contains a dynamic and rich collection of hyperlink information and Web page access and the usage of information and provides numerous sources for data mining. Web mining´s goal is from huge collections of documents to discover the pattern of access and hidden information. The Web mining research is at the cross road of research from database, information retrieval and so on. This paper gives an overview of Web mining and Web mining techniques.
Keywords
Internet; data encapsulation; data mining; database management systems; electronic commerce; information retrieval; Web mining; Web page access; World Wide Web; e-commerce; hyperlink information; information retrieval; Analytical models; Business; Data models; Servers; Web mining; Web sites;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5999196
Filename
5999196
Link To Document