Title :
The Research of Web Mining in E-Commerce
Author_Institution :
Globe Sci. & Eng. Coll., Suzhou Univ., Suzhou, China
Abstract :
The World Wide Web is a huge, information center for a variety of applications. Web contains a dynamic and rich collection of hyperlink information and Web page access and the usage of information and provides numerous sources for data mining. Web mining´s goal is from huge collections of documents to discover the pattern of access and hidden information. The Web mining research is at the cross road of research from database, information retrieval and so on. This paper gives an overview of Web mining and Web mining techniques.
Keywords :
Internet; data encapsulation; data mining; database management systems; electronic commerce; information retrieval; Web mining; Web page access; World Wide Web; e-commerce; hyperlink information; information retrieval; Analytical models; Business; Data models; Servers; Web mining; Web sites;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5999196
