Discussion on Relative Conception of Sports Management

Along with the development of sports market, business operation of Olympic and other games, and reasonable development and use of sports resources after global financial storm, relative practice contents have been ahead of relative theory of sports management. Compared with physical education, sports training, health protection and health preservation, teaching material and relative theories of sports management are short in our country. Theories and practice research on sports management is universal in Occident, Japan and other developed countries in 80s, 90s of the 20th century. Through practice and research of college physical education, writing new teaching material of sports management, referring to information and literatures, and combining with status of sports management in our country, and comparing management characters between sports and other fields, the author makes discussion on relative problems of essential theories of sports management.