Title :
A Study on the Relationship between Tourism Market Demand and Undergraduate Education
Author_Institution :
Tourism Manage. Dept., Jilin Inst. of Bus. & Technol., Changchun, China
Abstract :
In recent years, tourism undergraduate education appears atrophic phenomenon, which poses a great challenge to higher education of tourism. Many tourism departments of universities face enormous pressure to survive, and a small number of that is even revoked or suspended. Therefore, tourism development of creative tourism industries set new demands to higher education and provide an opportunity to undergraduate education for the development of tourism - Cultivating versatile, practical and creative talents in tourism.
Keywords :
educational courses; educational institutions; further education; management education; travel industry; creative tourism industries; higher education; tourism cultivation; tourism market demand; undergraduate education; universities; Educational institutions; Industries; Market research; Planning; Technological innovation; Training;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5999276
