Title :
The SWOT Analysis and Strategy of Brand Competitiveness about Binhai New Area
Author :
Zhang Ru ; Cao Yake
Author_Institution :
Manage. Coll., Tianjin Polytech. Univ., Tianjin, China
Abstract :
As the important growth point of China´s economy in the future, the Tianjin Binhai New Area bears the tough task of China´s economy development in the 21st century. Developing new brands and enhancing regional brand competitiveness is the inevitable choice. Based on the analysis of the definition of city brand competitiveness and the present situation of Binhai New Area about brand competitiveness, this article puts forward countermeasures to improve brand competitiveness of Binhai New Area.
Keywords :
marketing; Binhai New Area; SWOT analysis; city brand competitiveness; Buildings; Cities and towns; Crisis management; Cultural differences; Government; Sea measurements;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5999379
