Influence Factors Analysis & Developing Suggestions on Sport Marketing for Large-Scale & Middle Sized Enterprises in Shannxi Province

As a carrier of marketing, sport has been applied by many enterprises. This paper makes practical analysis on sport marketing for large-scale and middle sized enterprises with statistics investigation method. The results show that increasing gross incomes is the primary motive for enterprises to do sport marketing. The marketing cost is the important factor for promotion of sport marketing. Financial risks have notable impacts on sport marketing. This paper analyses the influence factors on sport marketing in enterprises and provides corresponding strategies and suggestions to make reference for enterprises´ sport marketing.