DocumentCode
2986919
Title
Development Problems and Suggestions of the Groupon
Author
Wang Yifeng ; Qian, Gao
Author_Institution
Sch. of Econ. & Manage., Xidian Univ., Xi´´an, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
The emergence of the Internet and electronic commerce development expedites network behavior, thus appear a large number of professional engaged in network service specialized website, based on the influence factors of groupon development summarized analysis to find the key factors influence the development of the future, and give advice to the business model development, marketing function using and integrity self-discipline management and optimize the development environment and etc.
Keywords
Internet; Web sites; electronic commerce; marketing; Internet; Web site; business model development; development problems; electronic commerce development; groupon development; influence factors; marketing function; network behavior; network service; self-discipline management; Customer relationship management; Industries; Information technology; Internet; Pricing; Web sites;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5999407
Filename
5999407
Link To Document