Title :
Development Problems and Suggestions of the Groupon
Author :
Wang Yifeng ; Qian, Gao
Author_Institution :
Sch. of Econ. & Manage., Xidian Univ., Xi´´an, China
Abstract :
The emergence of the Internet and electronic commerce development expedites network behavior, thus appear a large number of professional engaged in network service specialized website, based on the influence factors of groupon development summarized analysis to find the key factors influence the development of the future, and give advice to the business model development, marketing function using and integrity self-discipline management and optimize the development environment and etc.
Keywords :
Internet; Web sites; electronic commerce; marketing; Internet; Web site; business model development; development problems; electronic commerce development; groupon development; influence factors; marketing function; network behavior; network service; self-discipline management; Customer relationship management; Industries; Information technology; Internet; Pricing; Web sites;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5999407
