The strategy comparison of Sino-US B2C E-commerce Company

Author

Guan Hong-bo ; Yin, Jason Z.

Author_Institution

Shanghai Ocean Univ., Shanghai, China

fYear

2012

fDate

20-22 Sept. 2012

Firstpage

148

Lastpage

152

Abstract

This paper focus on the strategy comparison of Sino-US B2C E-commerce Company. Amazon and Dang are selected as the B2C representative of two countries. Firstly the stock data, operation data and website data of the two companies are collected and compared by graph or table, which shows the scale of Amazon is almost 100 times more than Dang. Secondly the evaluation system are built based on AHP and Entropy method to evaluated the two company, Outcome shows Dang is not bad and some indexes are better than Amazon and final evaluated score is 40% of amazon. Thirdly BCG matrix is used to show Dang has a big question and it must be get more market share and Amazon is very good business as a star business. Fourthly, sales of Taobao ranks first in E-marketplace in China and surpassed the Amazon in 2010.

Keywords

Web sites; analytic hierarchy process; electronic commerce; entropy; strategic planning; AHP; Amazon; BCG matrix; China E-marketplace; Dang; Sino-US B2C E-commerce Company; Taobao sales; Web site data; electronic commerce; entropy method; evaluation system; operation data; stock data; strategy comparison; Companies; Electronic commerce; Entropy; Indexes; Logistics; Marketing and sales; Amazon; B2C; BCG; Dang; Taobao; electronic commerce; evaluation system;

fLanguage

English

Publisher

ieee

Conference_Titel

Management Science and Engineering (ICMSE), 2012 International Conference on

Conference_Location

Dallas, TX

ISSN

2155-1847

Print_ISBN

978-1-4673-3015-2

Type

conf

DOI

10.1109/ICMSE.2012.6414175

Filename

6414175