DocumentCode
2992355
Title
Research on domestic motorcycle industry customer satisfaction evaluation
Author
Bao-ku Li ; Yuan-yuan Ni ; Wei-min Bao
Author_Institution
Sch. of Marketing Manage., Liaoning Univ. of Eng. & Technol., China
fYear
2012
fDate
20-22 Sept. 2012
Firstpage
733
Lastpage
738
Abstract
According to the features of motorcycle market, we established motorcycle customer satisfaction model and evaluation index system, and then used analytical hierarchy process (AHP) and fuzzy comprehensive evaluation (FCE) to calculate the score of motorcycle customer satisfaction, so as to provide the basis for satisfaction evaluation of motorcycle enterprise.
Keywords
analytic hierarchy process; customer satisfaction; fuzzy set theory; industrial economics; motorcycles; AHP; FCE; analytical hierarchy process; domestic motorcycle industry customer satisfaction evaluation research; evaluation index system; fuzzy comprehensive evaluation; motorcycle enterprise; motorcycle market; Customer satisfaction; Educational institutions; Europe; Indexes; Industries; Motorcycles; Vectors; AHP; FCE; customer satisfaction; motorcycle;
fLanguage
English
Publisher
ieee
Conference_Titel
Management Science and Engineering (ICMSE), 2012 International Conference on
Conference_Location
Dallas, TX
ISSN
2155-1847
Print_ISBN
978-1-4673-3015-2
Type
conf
DOI
10.1109/ICMSE.2012.6414260
Filename
6414260
Link To Document