Market game analysis between resource suppliers and downstream enterprises—Based on lithium-base grease industry in China

This paper takes domestic lithium grease industry as the background, citing industry competition game theory and reasonable inference, using inverse analysis resource supplier and downstream leading enterprises marketing strategy. The analysis points out, resource providers because of the special market structure and resources inherence attribute on the downstream impact, downstream industry leaders in lower concentration have a strike first to gain the initiative expansion and intrinsic motivation. In the special market structure, especially the resource supplier can maintain the stability of supply chain with the customer through a modest higher price. In the mastery of downstream market strategy under the premise, developing resource supplier market strategy has its rationality and leading role, the analysis is similar to draw some useful conclusions from the supply chain.